Businesses and public organizations today must be able to deal with technological innovations, market globalization, instability in some industries, changes in values, etc. The marketing function, because it presupposes a good understanding of the markets, contributes to the strategic orientation of a business. Our expertise in this area will guide you in choosing and developing a marketing strategy.
This course will also enable you to demystify the language used by marketing gurus and grasp its meaning and application.
Employees in marketing, sales, customer service and middle and senior managers.
Basic marketing dimensions;
The modern concept of marketing;
E-commerce and E-marketing;
Strategic planning in marketing;
The marketing trilogy;
Defining the market in marketing;
Estimating market demand.
So-called uncontrollable environmental variables;
Customer experience management;
The purchasing decision process;
Customer influence factors:
The segmentation process;
The marketing mix;
The process of innovation and product development;
Understand and use modern marketing concepts adapted to the context of goods, consumer or industrial manufacturing, or to consumer or industrial service businesses;
Recognize the concepts related to consumer and organizational purchasing behaviour;
Become familiar with marketing research tools;
Become familiar with the marketing planning process;
Develop the skills to analyse and develop basic marketing strategies (supply, demand and competition);
Adopt approaches and methods for developing marketing mix strategies;
Develop the skills to prepare a marketing plan.
This course relies heavily on class participation: many scenarios, as well as time scheduled for discussion and exchange, ensure better assimilation and mastery of the tools and concepts and enable participants to learn from each other’s experiences.
Health and safety training financial incentives
SIM is a training institution recognized and accredited by Emploi-Québec (Certificate of Registration #0020084). Your training costs are eligible as training activity in the calculation connected with Bill-90.
Our courses for managers are regarded as continuing education units by most professional associations.
Our business management courses are generally eligible for a grant from Emploi-Québec. Please check with your local Emploi-Québec councillor.