Business Strategy

Stratégie d’entreprises


Do you think today that you are ready for tomorrow? What heights will your company reach? This course will help you to answer these questions. You will be in a position to develop strategies and plans that can serve as guiding lights for all tactical action.

Target audience

All company managers.

Course plan

Day 1

  • The importance of change;
  • Strategy and its use;
  • The importance of the mission;
  • Company vs. Mission vs. Vision;
  • Strategy and leadership;
  • The corporation and its types of diversification;
  • Strategy level;
  • The company and the strategic system;
  • Key dimensions in determining the number of companies within the corporation
  • Organizational structure and culture;
  • The measure of the organization;
  • Organizational configurations.
  • Strategic analysis, internal and external SWOT views.

Day 2

  • Principles of market definition;
  • Differentiating between the product and needs breakdown;
  • The various market strategies;
  • Scope strategies;
  • Analysis of strategic activity areas;
  • The McKinsey matrix;
  • The 5 drivers of business strategy;
  • Strategy tools.


  • Develop the corporate vision;
  • Acquire the knowledge required to perform a  business analysis;
  • Adopt a methodology to develop global and regional strategies;
  • Learn how to build decision-making models in accordance with the selected strategies.

This course  relies heavily on class participation: many scenarios, as well as time scheduled for discussion and exchange, ensure better assimilation and mastery of the tools and concepts and enable participants to learn from each other’s experiences.


2 days.

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