KRONOS is the TiO2 company. We take pride in making the world brighter with the most effective whitening agent in the world – titanium dioxide. This inorganic compound pigment makes hundreds of things white – from your computer mouse to the paint on your wall. Paper, toothpaste, sunscreen, cosmetics and just about any other commonplace item colored white contains KRONOS TiO2. TiO2 also makes colors as brilliant as they can be.